The right exhibition stand design can be elusive, especially for newcomers attending trade fairs. This is something that a great exhibition stand designer will be able to help you with, but sometimes it still takes some trial and error to find out what is best for your company and how to achieve the aims that you have for a particular trade event.
Although a great designer will often be able to provide you with a great design exhibition stand, there are several things to consider otherwise your booth will not make the impact that you hoped for at any given event.
These may or may not be due to an issue with the stand itself, and could actually be due to other factors that you had no idea played such an important role.
Here are 6 Reasons Why Your Exhibition Stand Design is not making the right Impact:
1. Lacking Engaging Factor
The first reason that your stand is not making an impact is that the stand is lacking in some way – and this usually means that it is not engaging enough.
It could be that it is not attractively designed, or that the activities on offer at your stand are simply not appealing enough to draw anyone to them.
You should take the help of professionals for great ideas. If you are planning to participate in an upcoming expo in the UK, then search for the best exhibition stand ideas UK.
2. Lack Creativity and Uniqueness
If you fail to attract a mass audience, then one of the reasons could be a lack of creativity in your exhibition stand design. Be creative with your design.
You want your exhibition stand to be different and unique, and you need it to stand out from all the other exhibition stands at the show.
If you are unsure at any stage, it is advisable to hire a professional booth design specialist who can provide you with creative ideas for exhibition stands. They can assist with the initial concept all the way through to the installation.
3. Picking a Bad Location
The next reason your exhibition stand design has not made the impression that you were expecting could be due to the location of the stand in the venue.
This is critically important, especially in a large venue, which will take attendees hours to walk around. This is even more so the case when there is a defined flow for the movement of people.
In large venues, it is very likely that people walk past the first few stands without paying much attention, and it is also possible that those same people never make it through to the final stands because they have already spent a lot of time at the event and are too tired to pay attention to the final booths they come across.
If you have failed to make an impact, look at how your physical location at the event affects the number of people who are interested in what you are offering.
4. Attending the Wrong Event
This can happen when the type of attendee you expected to be at the fair did not attend, and instead, there was an entirely different audience – one that you did not expect to be engaging.
No matter how effective your exhibition stands design or how well you are placed, if you have picked up the wrong event and the audience is wrong, then you are unlikely to experience much success.
5. Lack of Engaging Customer Skills
Another reason why your exhibition stand design is ineffective is that you have not made your stand welcoming enough to those who are interested in what you have to offer.
This is not so much to do with stand design, instead of depending on the approach of your staff at the event.
Many people are too intimidated to be the first to approach a stand with no customers and with plenty of staff, as they are concerned that they will be pressured into a sales conversation. Instead, many people simply want to browse at their leisure a little bit first.
If your exhibition stand design is still not making an impact, consider the approach of your staff and how you intend to strike up conversations with customers – you may find that a less aggressive way can work wonders at increasing your engagement level and, therefore, the level of success of your booth.
6. Lack of Proper Planning
This can often be the case when businesses simply turn up at a trade fair without having thoroughly planned how they are going to stand out from the competition and attract people to their booths.
Having a high tech and interactive design is not always a guarantee of engaging people, so it pays to really think about how people are going to engage with your small stand design.
This is a complex thing, ranging from how eye-catching your stand is and how enjoyable the activities on offer are. If your stand is not making the impact you want, consider these aspects first and foremost.
These were just 6 primarily reasons why your Exhibition Stand Design is probably not making the kind of impact that you hoped for. There could of course be other factors in play and other factors that failed, however these are the most common reasons. If you have ensured that you have dealt with these 6 issues then there is a much higher chance of your Exhibition Stand Design having the right kind of impact.
