If you are thinking of how to create effective advertising posters that manage to attract the eyes of your potential clients, then look no further. In this article, we explain everything you need to know about how to create professional and high-impact posters.
Steps to create effective advertising posters:
Before launching to create an advertising poster, we recommend that you think carefully about where it will be shown because the design depends fundamentally on this point.
Do you want to create a large format advertising poster for a fence, showcase or large display? Or do you need a smaller roll-up poster or poster?
When you define the exact location and measurements of your advertising poster, you will have to follow a few steps to design an advertising poster that brings new customers to your business.
Step 1: Choose an attractive headline.
The headline or claim is the central part of the poster and should be striking enough to capture the reader’s attention. Here you must stop until you reach a phrase that really connects with the needs and expectations of your potential client.
Step 2: Define the colors.
To create effective advertising posters, colors are key. Choose a color palette that is consistent with your brand. You can use the ones you already use on your website, logo or the rest of your corporate advertising. Avoid creating a rainbow poster unless it is consistent with your offer and your brand concept.
Step 3: Select the fonts.
Like color, typography is a fundamental part of advertising and branding and each font generates a different sensation. Remember to play with sizes and thicknesses to organize the information within the poster. Avoid too much variation in the font because it can cause confusion in the audience.
Step 4: Choose the right images.
The image must be relevant and related to the message, in addition to impact and attract attention on its own. It is always better to use real images, as they generate more confidence than typical stock photos. Of course, never sacrifice quality in the image if you do not want to spoil all the previous work.
Step 5: Place a call to action.
One of the most common mistakes in advertising is to forget to put a CTA (call to action) that encourages the viewer to act. The way to do it is to appeal to ease, urgency, opportunity or curiosity, among others.
For example: “call and find out,””last units,””take advantage of our launch offer,” or “find out in your website URL.”
Don’t forget to put the location and contact information, either. Imagine you create an advertising poster with a picture of the star dish of your restaurant but forget to put the address. Maybe you get some customers to come out watching your advertisement, but none of them will arrive at your restaurant.
Step 6: Let check it.
To create effective advertising posters, it is essential to review any design before printing. Look closely at the spelling! A severe mistake can ruin the best advertising poster.
Always remember that to create an advertising poster that works, you must be willing to differentiate yourself because advertising is so abundant in the environment that it causes a kind of noise in our mind. If you do the same as others do you will not be able to capture the interest and you will go to the gray zone.
What is the gray zone? That area of the brain where we store the irrelevant information that we forget 5 seconds after seeing it.
How to create an online advertising poster?
Nowadays, it is effortless to create a free online poster with all the applications that exist to help SMEs and freelancers easily create their posters.
Some of the applications to create better-known posters are Adobe Spark, DesignCap or Postermywall, which are very intuitive and easy-to-use programs to create advertising posters from templates.
Here, this post will show you how to make posters with DesignCap?
As the information has checked, DesignCap used to be a poster maker until September 2019. After which it was upgraded to be a one-stop graphic editor. So it has a wide range of poster templates for you to customize.
How to use DesignCap to make your poster?
After registering your DesignCap account, you can follow the three steps below.
1. Choose a Template
You can select from thousands of templates to start creating your design.
2. Customize
Personalize your design with simple but powerful editing tools.
3. Export the works
Download your design to your computer or share it online, also you can save it on DesignCap storage.
Conclusion
Now, you know the steps to create effective advertising posters in a simple way. And hope you will soon be encouraged to create a high-impact advertising poster to sell your brand or your services. Business should start pouring in now. Check out more marketing online tips here.
