What are some of the best ECommerce Website UX Design elements?
Fast, simple, & safe. These words should be the guiding principles for any website ux design enthusiast who is creating an ecommerce portal design. According to a recent statistic, the first impression of your company that more than 94% of your customers have is none other than your ecommerce website ux design.
It is no wonder that companies hire a whole team of marketers, developers, business strategists, and designers in order to create the best ecommerce portal design for their customers. While working on a shopping website design, you must realise that your customers are not asking for the impossible.
There are a few key elements of a website such as, your content – which must be persuasive & engaging, the search engine- which must be precise, the product visuals – which should be stunning, and the payment system – which must be reliable.
If you manage to nail down these key elements of web ux design, then you have pretty much given your website visitors what they are looking for. So let’s talk more in depth about these must-have ecommerce website design elements for your online shopping portal.
Must-Have Elements for an ECommerce Website UX Design:
1. User-Generated Content
Sure, every other e-commerce website will put up a lot of content about the products that they are offering – which they should, and you must too. But that’s not the end-all in terms of persuasive & engaging content. Customers are way more interested in the reviews and ratings of the product given by other customers like them, than they are in what the seller is trying to tell them about the product. In fact, 88% of consumers say that they trust online reviews as much as a personal recommendation given by a friend. This shows you the power that user-generated content has. Therefore, it is in your best interest to highlight user-generated content such as reviews and photos in the ECommerce Website UX Design of your product page.
2. Easy Website Navigation (Search & Filters)
Think about it, the users who are using your website’s search bar are shopping with an intent. Therefore, chances are that they are most likely to convert into paying customers. If for some reason your search bar does not work well, that would reflect a very poor ECommerce Website UX Design and it would discourage your customer from shopping on your website. Some of the best online shopping website designs always draw users attention towards the search bar and make it exceptionally functional as well as easy to use. Which is exactly what you must do if you are serious about your e-commerce website. You must also include various filters such as price, genre, ratings, delivery time, etc. so that your customer can easily pick the product that is best for them.
3. Stunning Product Visuals
It’s not surprising to know that a picture speaks a thousand words. This fact is especially true when it comes to e-commerce. You would notice that the best shopping website designs always focus more on visuals than they do on text. This is done for a good reason because the images of the product have a better impact on the customer rather than text describing the product. With the help of high-quality images, the customer is able to visualise the product in a much better manner. It would be wise to invest into a good product photographer that can take great pictures of your products before you list them onto your website.
4. Product Demonstration Videos
Videos are another part of product visuals that are absolutely essential when it comes to e-commerce and online shopping. Brick-and-mortar shops have a huge advantage when it comes to visualising the product before the customer buys it. Shooting videos and taking stunning photos of your product is an essential factor that bridges the gap between brick-and-mortar stores and e-commerce websites. Before online shopping for electronics products people always prefer to watch video reviews. It is the hallmark of the best shopping website designs. You must try to provide as much visual representation of the product as possible. It is also a great idea to embed the reviews done by youtubers on your website. This is also one of the biggest reasons why a lot of youtubers have affiliate links with e-commerce websites in their video descriptions.
5. Fast Checkout & Payment Process
Now that your customers have made up their mind about what product they want to buy after experiencing your fast and easy website navigation as well as your bang on persuasive content. It’s time to focus on sealing the deal between you two. In this particular stage, you want the customer to know that your website is providing them with a secure and trusted payment portal. Needless to say, your website must have an SSL certificate and end-to-end encryption so that the payment process is protected from any kind of external interference. You must also try to make the payment process as seamless as possible – this can include features such as the option to save payment info for faster checkouts. If you provide the option to save such sensitive information then you must be 100% sure that your website and the server where the information is stored is secure.
Final Thoughts
Regardless of which industry you are working in, it is essential that you provide your website visitors with a clean, easy-to-use, attractive and fast website. Of course, every product, customer, and website is different – but we hope that this article gave you a comprehensive understanding of how to make your ECommerce Website UX Design seamless for your end user. To create a stunning e-commerce website, it is essential that you include as well as improve upon these crucial online shopping website design elements.
Lastly, please understand that your ECommerce Website UX Design will always be a continuous on-going process with minor improvements based on feedback and the data that you get from your website visitors. It is best that you treat website design that way and not just come up with a design once and for all and never make any improvements for years to come.
