SEO Improvement - Significant Role of Meta Tags and SSL

The snippets of data that describe the content of a web page are known as meta tags. These metatags don’t appear on the web page but they do appear on the source code of the web page. A meta tag is a little description about the content of the web page and it tells the search engines about that content. These meta-tags appear in the HTML code of the content page and are only visible to the search engines. Here we will discuss about the Significant Role of Meta Tags and SSL in SEO Improvement.

The Most Important Role of Meta Tags & SSL for SEO Improvement:

No one can deny the importance of metatags for a web page. Here are some essential kinds of meta tags and their importance as explained by a dissertation writing services:

Title Tag:

It is the first HTML element that specifies the content of the web page to the visitors and to the search engines. The title tag of a web page is supported by all the web browsers like Google Chrome, Mozilla Firefox, Safari, etc. The length of the title tag should not exceed 60 characters, as most of the search engines don’t show more than 55 characters of the title tag. The title tag is also very important for the SEO of a web page because it is easily visible to the SERP and Browser Tabs.

Meta Description:

A meta description is an HTML element that summarizes the content of the web page. All the search engines show the meta description below the title of the web page. Nowadays, Google is not using the meta description as a ranking factor but it still has a massive effect on the CTR of the page. The length of the meta description should not exceed more than 300 characters, as the rest of the characters will not be shown by the search engines.

Alternative Text Tag:

While writing a blog post, it is necessary for us to add some images. The search engines can’t read these images. For this reason, it is necessary for us to add Alt tags in the images to tell the search engines. The importance of adding Alt tags in the images is that after adding the Alt tags, the search engines will consider these images. While adding these Alt tags, you should keep in mind that these tags should be short and clear, the length of these Alt tags should not exceed 55 characters and you should also try to create the image sitemap.

Robots Meta Tags:

Robots meta tag is an HTML tag that provides instructions to the search engines to either index or noindex a web page. The robots meta tags provide four instructions to the search engines like follow, index, nofollow and noindex. These robots meta tags are placed in the Head section of your web page.

Social Media Meta Tags:

After writing the web page, the next step is to share this web page on social media platforms to bring some visitors. For this reason, we have to use Open Graph meta tags. If you use these kinds of meta tags on your web page, these social media platforms will enhance the display of sharing these web pages on their platforms.

Header Tags:

From the SEO point of view, you should divide the content of your paragraph into some paragraphs and try to add headings and sub-headings for these paragraphs. You can easily add headings in your web page just by applying some change in the font size. You can add these header tags from h1 to h6. H1 is known as the highest level of your header tags and H6 is known as the lowest level of your header tags. In these header tags, you should also try to adjust your targeted keywords. By using the targeted keywords in the header tags, the search engines will improve the ranking of your web page.

Responsive Design Meta Tags:

The last important type of meta tags is responsive design meta tag. The importance of responsive design meta tags is that these meta tags control the layout of your web pages for mobile browsers. If the web pages of your website are not responsive, there is no need to use responsive meta tags, as these responsive meta tags will lead to a worse user experience. These responsive design meta tags are also very essential from the SEO point of view because these meta tags improve the user experience of the readers.

What Is an SSL Certificate?

SSL stands for Secure Sockets Layer. It is developed to be able to send secure information over the internet. As we know that the information of a website travels across the wide network of computers, the SSL certificate is considered as the backbone to secure this sensitive information. This kind of certificate is essential for those websites that are accepting credit cards or payments of any kind. There are lots of benefits of SSL certificate like it encrypts sensitive information, it provides authentication to a website, provides trust to the website visitors and an SSL certificate is also required for PCI compliance. We can’t deny the importance of SSL certificate in SEO. The reason is that most of the search engines give preference to those websites that are using the SSL certificate.

The importance of SSL certificate in SEO Improvement is given below:

SSL Certificate Encrypts Sensitive Information:

The most important benefit of using an SSL certificate is that only the intended recipients can get access to the sensitive information of a website. The reason is that in order to reach the given destination, the intended information has to pass from several computers. If your website is not encrypted by the SSL certificate, it is possible for the computer in between you and the intended destination to look at the credit card information and other sensitive information of your website. From the search engine point of view, this is not the right thing. That’s why search engines don’t give preferences to those websites that are not using SSL certificates. On the other hand, if you do use an SSL certificate, only the intended users can receive the information and there is no fear of hackers and identity thieves.

SSL Provides Authentication:

Along with encryption, an SSL certificate is also providing authentication to a website. It means that you can send information to the right server without any kind of fear of an imposter to steal your information. Another importance of this certificate is that the information sent by your clients is also secured and no one can get access to this information. On the other hand, if you are not using the SSL certificate, the hackers can easily get access to the private information of your website. As a result, they can share this information and your clients will never try to trust your services in the future. Moreover, the clients also try to place their orders on those websites that are using the SSL certificates rather than those websites that are not using SSL certificate. From the SEO point of view, the search engines also provide authentication to those websites that are using the SSL certificate.

SSL Provides Trust:

The web browsers also give visual to the visitors to ensure that the connection to a website is secured or not. If a website is using SSL certificate, the web browsers will give a visual to the visitors in the form of a lock screen or green bar. When the visitors click on this website, they see this visual. After seeing this visual, they trust the website and they spend more time because they have trust that their connection to this website is secured. As a result, the average time spent on the website will increase. This is the positive sign for the SEO of a website. On the other hand, if a website is not using an SSL certificate, it will not show a visual to the viewers. As a result, they leave the website without reading the content and the bounce rate of the website will increase. The high bounce rate of a website also becomes a cause of negative SEO for the website.

Conclusion:
Meta tags and SSL certificate play a vital role in the SEO of a website. There are different kinds of meta tags like title tags, meta description, alternate text tags, robots meta tags, social media meta tags, header tags, responsive meta tags, etc. SSL certificate stands for Secure Socket Layer. SSL certificate is important for a website in various ways. SSL certificate ensures to the clients that the information shared on this website will remain private and that the hackers will not be able to steal this information. The main advantages of using an SSL certificate in a website is that it encrypts the sensitive information of a website, it provides authentication to a website and it provides trust to a website.